A Sonoma Meeting Venue in the Heart of Healdsburg

Memorable moments happen at the Krug Event Center, located in the AAA 3 Diamond rated Best Western Dry Creek Inn in Healdsburg, California. Whether planning a high-powered executive retreat, a corporate awards gala dinner, a rehearsal dinner or other important engagements, you'll find flexible meeting and event facilities to accommodate groups large and small. Our dedicated team of professionals always delivers top-notch service to ensure astounding success.

Imagine all of the possibilities; our Healdsburg meeting space offers more than 4,000 square feet of interior and exterior venues ideal for up to 150 guests. Different spaces ranging from the 450 square feet Prado patio to the grand 2,010 square feet Krug Room can be transformed into a variety of configurations to suit your needs. Other possibilities include the Florence Grounds spanning 1,500 square feet and the more intimate Theresa Krug Board Room at 265 square feet. Decorative accents in the form of fireplaces, fountains and courtyards also add to the Tuscan-inspired setting.

Sonoma County is a center for fine food and wine, and our events are no exception. Enlist the help of our food and beverage partner, Park Avenue ,who will gladly design a marvelous menu for your gathering. Expect creative menus with savory choices that will match your theme, event, dietary needs and budget. Impress guests with state-of-the art audio visual presentations and other event-enhancing amenities, including complete flexibility for podium and wireless microphone use, teleconferencing capabilities, wall-mounted flat screen TVs and other tech savvy features.

Krug Event Center Floorplans

Conference Room	Ceiling	Dimensions	Sq. Feet	Classroom	U-Shape	H-Square	Boardroom	Theater	Banquet	Reception
Pisa	8"	18'x29'	465	16	16	20	16	30	24	-
Tuscan	8"	38'x29'	1,080	48	32	40	18	102	72	-
Milan	8"	18'x29'	465	16	10	N/A	16	24	24	-
Pisa & Tuscan	8"	56'x29'	1,625	60	44	48	36	136	96	-
Krug Center	8"	74'x29'	2,010	80	44	48	44	150	120	175
Theresa Krug Board Room	8"	12'x21'	265	-	-	-	8	-	-	-
Florence Grounds	-	82' x 20'	1,500	-	-	-	-	120	-	80
Prada Covered Patio	-	22' x 30'	660	-	-	-	-	-	30	40

Room Configurations

Conference/Meeting Style up to 175 theater style seats
Conference/Meeting Style up to 205 Seats

Features & Amenities

More than 4,000 Square Feet of Interior and Exterior Venues for Up to 150 Guests
High-end Audio System for Clear, Customized Sound
Flexibility for Podium and Wireless Microphone Use
Wall-mounted Flat-screen TVs
Wood Dance Floors

Indoor Venues with Natural Lighting and Breakout Rooms We Can Configure to Suit Your Needs
Free Wired and Wireless Internet Access
Garden Courtyard Featuring Seating, Fireplace and Tuscan Fountains
Outdoor Florence Grounds
Prado Covered Patio with Tuscan Fountain

Contact Us to Book Now

Given that our facility experiences high demand for events year-round, it is best to connect with us as soon as possible so that we can assist you with planning your special occasion. Please contact Sarah Krug at 707-433-0300, ext. 605, or [email protected]

Our team can help you put together pre- and post-meeting programs, from arranging visits to the different vineyards to sightseeing trips to attractions.

How to Organize an Event in Healdsburg, California?

Pick gorgeous event venues in California's beautiful Wine Country. Organize mind-blowing events in Healdsburg, CA that turns heads and connects with your target audience. We have made your job easier with a step-by-step guide that takes you through venue allocation, guest-list creation, conveyance and transportation, amenities, promotions and all aspects of planning an irresistible event. Let's get started!

Select the Preferred Location and Book Your Venue in Advance

Begin with determining the number of hours you need for your ceremony before reserving the venue. Venues typically charge per hour. So the number of hours is a critical metric to account for in your event planning.
Next is venue preference and their availability. Chalk out the best venue locations in your preferred area, and match them to your event dates
For social events like weddings, being a little flexible with dates doesn't hurt. If possible, have a back-up date/s ready. This allows you to be more flexible while choosing that dream location without compromising on your ideal location.
If it's a community venue, please be careful of other proceedings happening simultaneously. Let it not disturb your event or vice-versa.

Want some mind-blowing venue options? Look up in these cool venue finders:
https://eventup.com/ and https://www.wedding-spot.com/

Plan Your Guest List and Choose the Room Layout and Seating Arrangement

Keep at least a preliminary estimate of how many guests are going to attend (not invite) your event and match with the capacity of your chosen venues.
You also need a back-up plan for guest overflow. Know whether the venue allows it and what are the rates, if so.
Send out your invitations early, especially if it's a destination wedding or offsite event. Send out your invitations six weeks in advance and set an RSVP date of two weeks before the wedding/event.
If you get into a situation where some guests have not gotten back to you, feel free to call them and ask for their RSVPs (still via mail) so you have all their information.
Seating arrangements at your venue mostly depend on the kind of event that you are hosting - and the size and shape of your venue space. They differ from private gatherings (like wedding, pre-wedding, Quinceañera, family reunion, etc.) to corporate meets (like team meetings, conventions and conferences, product launches, exhibitions, etc.).

Check out how different seating styles look, here:
https://www.encore-anzpac.com/events/choosing-the-best-seating-style-for-your-audience

Work Out the Conveyance Details and Distance from Airport/Stations

Locking on the ideal venue should also factor ease of access from other locations.
While remote locations are good for private functions, it would be a hassle for your guests to arrive individually. You may have to look for special ferrying options that will add to your event cost.
Check for limo or other car rental services available it the vicinity and work out a group deal. For business events, it's best to choose a venue closer to transportation hubs like airports.
If your venue is spread out between multiple locations, work out the cost, time required and options for commuting between different venues.

Get VIP limo services in your area. Check here!

Focus on the Top Amenities and Services You Will Need to Run Your Event

There must always be a single point of contact or contacts at your venue who you can reach for all your event needs.
Ideally, there should be a relationship manager provided by the hotel or venue of your choosing. Check whether your venue charges include this cost.
Technical support is a big thing when it comes to corporate gatherings. Check AV and lighting systems available at the venue and how much of it you have to arrange separately. See if your venue provider can help find local vendors for all your technical support requirements.
Read the fine prints of your contract and check the enlisted amenities carefully.
Cloakrooms, child and elderly care, food and catering services and everything else should feature in your contract with the venue provider.
Ideally, look for venues that provide parking and onsite catering services. That can cut down on a lot of hassle and reduce costs. Negotiate for custom rates based on your event type and number of guests.

Here are some best value deals you can check out: group specials and meeting packages

Engaging Your Attendees Before, During and After the Event

Create an Omni-channel awareness for your corporate event and gather relevant followers who add to the buzz. Research past events thoroughly to know who your audiences are and which channels do they frequent. Establish a connection with your target groups on a personal level.
During the event, share valuable, informative content with attendees. At your booth, don't just lay out brochures with raw information. Engage them with usable tokens such as branded socks, selfie-sticks, bottle openers, stickers, pens, etc.
Arrange for souvenirs to be handed out to the guests/attendees after the event.
Share real-time photos and videos to build connect and encourage collaboration amongst all attendees. Utilize attendee feedbacks to promote the success of your event later on.

Increase audience engagement with cool event technology applications. Check for ideas or simulate your own